Company is the principal subsidiary of the Adolph Coors Company. In
German immigrants Adolph Coors and Jacob Schueler, a successful Denver
businessman, established a brewery in Golden, Colorado. Coors invested
in the operation, to Schueler's investment of $18,000. In 1880, Coors
out his partner in "The Golden Brewery". His pale lager, nicknamed
the "Banquet Beer" or "Premiums" and is now known as
"Coors Banquet" once again after being dubbed "Coors
Original" for many years. It is said to take its flavor from the pure
water of the Rocky Mountains. Coors' company survived the prohibition
America by diversifying into manufacture of other products including
milk and ceramics. The Coors Ceramics business was later spun off as
In August 2008, Molsen Coors was purchased by South African owned
now goes by the name Miller Coors.
There was about an hour wait to get on the tour bus which took you from the parking lot to the Coors plant. We took the self guided tour of the plant using a hand held head-set, which gave an audio description of the operations. They showed you the various steps involved in brewing their beer. At the end of the tour you were allowed 3 glasses of beer, with several brands to choose from. I am a long time Budweiser drinker, but the fresh Coors "Banquet Beer" coming straight from the tap was some of the best beer I have ever sampled. Too bad the bottled Coors at home is not that good.
This is a photo slideshow of our tour of the Golden, Colorado Coors plant. There are 31 photos of the Coors plant for viewing. Larger photos for cable - DSL users